Juicy user manual from Mophie

It’s not often that I read user manuals. Most are beyond awful. So, imagine my suprise (and joy) when read the user manual for my new, sexy Mophie Juice Pack Air.

mophie juice pack air
mophie juice pack air

Here’s an extract:

Here’s a rundown of why the juice pack air™ is so fantastic:
1. (Take a breath) Ergonomic, form-fitting, fully protective impact-resistant case-and-battery-in-one for iPhone 3G.
2. Integrated power switch allows you to put the juice pack air™ in standby mode. Only use the battery when you need it. In standby mode (red), the juice pack air™ still allows charge and sync capabilities in addition to the complete protection of a case.
3. Uses breakthrough rechargeable lithium polymer battery. (Much safer than those troublesome lithium-Ion batteries).
4. State-of-the-art battery technology virtually doubles your power… and you can even recharge it while it’s still
connected to the iPhone! This battery rocks.
5. Track battery power status at a glance with an integrated 4-light LED status indicator. Indicates charging mode and
current battery life. Know before you go!
6. It’s the included USB micro cable connection that allows you to charge and sync your iPhone while refilling your juice
pack™ at the same time. Really, you don’t ever have to disconnect the juice pack™, though it’s a snap when you do.
7. Rechargeable for over 500 cycles. (These are FULL cycles. Partial cycles don’t count as full. So, you can charge your
juice pack™ 10% of the way ten times before you get to a complete cycle. Don’t be afraid to top it off.)
8. Smart battery technology actually instructs the iPhone to drain out the juice pack™ first. When you’re done with the juice pack™ you can pull it off and still have a fully charged iPhone.
9. The juice pack air™ offers complete protection from top to bottom. No more choosing between protection and power.
10. Built-in short circuit, over-charge and temperature protection. Safety First!

Source: http://www.mophie.com/v/vspfiles/assets/images/mophie-juicepack-air-manual-english.pdf

Not only is this plain, it’s also playful. It’s benefits oriented, easy to understand and compels the reader (at least it did me) to read on.

Impressive.

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One Response to “Juicy user manual from Mophie”

  1. Pretty insightful post. Never thought that it was this simple after all. I had spent a good deal of my time looking for someone to explain this subject clearly and you’re the only one that ever did that. Kudos to you! Keep it up

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