Dragonair: Empty promise

There I was sitting in Chek Lap Kok airport – Gate 81 – trying not to be too annoyed that my flight was delayed by 90 minutes when I happened to read the message on the back of my boarding pass:

Dragonair's empty promiseWell, that made me annoyed. How can they pledge to ensure ‘all flights depart on time’ when clearly they don’t!!

I was willing to overlook the punctuation and grammatical errors, but not an astonishingly empty promise.

The Oxford dictionary defines ‘ensure’ as follows:

verb 1 make certain that (something) will occur or be so.

See the full entry.

Yet, my flight certainly took off late. And I’m certain that it wasn’t the first, nor will it be the last. Certainly, a bad piece of writing.

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