Archive for March, 2010

House Passes Braley Plain Language Act

Bill Would Require Government to Write Tax Forms, Other Documents in Easy-to-Understand, Simple Language
FOR IMMEDIATE RELEASE
March 18, 2010
Washington, DC – As part of Sunshine Week, the House today passed Rep. Bruce Braley’s (D-Iowa) Plain Language Act (HR 946), which will require the federal government to write documents, such as tax returns, federal college aid applications, [...]

Alan Siegel: Let’s simplify legal jargon!

Branding expert and one of the leading authorities on business communication, Alan Siegel, talked at TED in February on the topic of plain English.

Like us, he wants to put plain English into legal documents for government and business.

Starbucks: insincere, impersonal and disappointing?

I had cause to write to Starbucks recently. Not to complain; simply to ask a question. My question was about payment methods. In Hong Kong, in addition to the usual methods, some Starbucks outlets accept Octopus. Octopus is a brilliantly convenient common stored value card. Trouble is: some Starbucks outlets accept it; some don’t. I [...]

Do your vision/mission statements suck? Most do!

I recently was asked to teach a group of students to write a business plan.
While pulling together the material, I came across dozens of mission statements that suck.
For example, from Bank of China:

Our Vision is:
To be customer’s premier bank
Our Mission is to:
Build customer satisfaction and provide quality and professional service
Offer rewarding career opportunities and cultivate staff [...]