Archive for the ‘Marketing’ Category

Juicy user manual from Mophie

It’s not often that I read user manuals. Most are beyond awful. So, imagine my suprise (and joy) when read the user manual for my new, sexy Mophie Juice Pack Air.

mophie juice pack air

Here’s an extract:
Here’s a rundown of why the juice pack air™ is so fantastic:
1. (Take a breath) Ergonomic, form-fitting, fully protective impact-resistant [...]

Ocean Park: Sentence construction (update)

Back in November 2009, we blogged about Ocean Park’s new website.
It appears someone took notice and, bless them, made our suggested corrections.
Here’s the original that we criticised:
And as it appears today:

Ocean Park staffers – you’ve missed the point. Any idiot can make corrections as suggested by a language expert. However, huge chunks of text appearing [...]

Sentence construction a major challenge for Ocean Park

While Ocean Park is in the midst of a huge redevelopment plan, we wonder how they can manage to construct three hotels when they have difficulty in constructing a basic sentence.
Take a look at this on Ocean Park’s website:
Strange that a corporation goes to so much trouble to design great looking graphics yet doesn’t even [...]

Dragonair: Empty promise

There I was sitting in Chek Lap Kok airport – Gate 81 – trying not to be too annoyed that my flight was delayed by 90 minutes when I happened to read the message on the back of my boarding pass:
Well, that made me annoyed. How can they pledge to ensure ‘all flights depart on [...]

Law firm cares about its communications

I came across a very refreshing website the other day – that of law firm, Kennedys.
Here’s what they say on their homepage under a one-paragraph introduction of the firm:

It’s interesting to see these four points set out like this. Not only is the firm differentiating itself on the basis of its clear communications, they have [...]

HKMA – Upcoming Progrmames

Oops! Someone at the Hong Kong Management Association will be kicking themselves for this blooper.
Apparently, the Professional Institute of Management and Education have problems with their grammar, spelling and style.

Grammar: Learning How to Taste & Discovering Bordeaux Wine
Jargon: Intensive ENS Program
Inconsistencies: Programme/Program, Middlesex University, UK/University of Huddersfield.

Maid in China

A UK supermarket, Morrisons, has been forced to withdraw a toy designed to help toddlers learn to read because some of the words were misspelled. The alphabet building blocks included a picture of an umbrella captioned ‘Umberlla’ and a boat beside the word ‘Yatch’. And instead of the usual X-ray or xylophone, the letter x [...]